Tony Durham Consulting Limited

This provides the opportunity for a retailer or brand to visit stores of their choice and systematically examine what is influencing shopper behaviour from the entrance to the checkout.

This allows brands and retailers to understand what is driving their current results and to create a series of options to consider on what could be done differently broken down into areas within the current rules and equity and areas that would require greater creativity.

The majority of retailers’ Boards of Directors describe this as the most valuable training of their career as it challenges myths and established practice whilst offering processes and practical solutions to drive sales and profit that can be acted upon immediately.