35 years at P&G specialising in helping brands and retailers translate shopper behaviour knowledge into action in the retail environment, now available as a consultant.
A global expert in shopper psychology who has trained and coached the boards of leading retailers around the world.
One of the highest rated coaches and speakers with a gift for translating ideas and concepts into real action steps that have an instant impact on sales and profit whilst staying true to the retailer and brand equity.
Specialising in helping brands and retailers translate shopper behaviour knowledge into action in the retail environment. Having run so many tests with so many retailers in so many channels all around the world Tony can probably predict the outcome of most store and brand changes without the need to run tests.
Shopper Behaviour Classroom Training - on shopper behaviour from Board Level to new starters.
"Store Walks" - applying theory in the real world of retail resulting in ideas and actionable steps that will instantly change sales and profit.
"Brand Clinics" - guiding brand managers through the impact on shopper behaviour of the choices made on pack design, shelf positioning, point of sale, advertising and claims.
Claims Development - coaching brand owners on how to identify purchase barriers and develop claims that deliver an on equity competitive advantage
Corporate and Conference Speeches - on shopper behaviour and how to use it to gain a competitive advantage.