Updated February 2019 
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Tony Durham Consulting Limited

Shopper behaviour knowledge
translated to action in the retail environment

35 years at P&G specialising in helping brands and retailers translate shopper behaviour knowledge into action in the retail environment, now available as a consultant.


A global expert in shopper psychology who has trained and coached the boards of leading retailers around the world.


One of the highest rated coaches and speakers with a gift for translating ideas and concepts into real action steps that have an instant impact on sales and profit whilst staying true to the retailer and brand equity.


Specialising in helping brands and retailers translate shopper behaviour knowledge into action in the retail environment. Having run so many tests with so many retailers in so many channels all around the world Tony can probably predict the outcome of most store and brand changes without the need to run tests.

Services Offered:
Shopper Behaviour Classroom Training - on shopper behaviour from Board Level to new starters.
"Store Walks" - applying theory in the real world of retail resulting in ideas and actionable steps that will instantly change sales and profit.
"Brand Clinics" - guiding brand managers through the impact on shopper behaviour of the choices made on pack design, shelf positioning, point of sale, advertising and claims.

Claims Development - coaching brand owners on how to identify purchase barriers and develop claims that deliver an on equity competitive advantage
Corporate and Conference Speeches - on shopper behaviour and how to use it to gain a competitive advantage.

Please fill in the form below:

May 26, 2018

This may be because you are lazy but I suspect its more to do with the fact that shoppers are lazy. The problem is that shoppers are overwhelmed with the amount of information they are bombarded with on a daily basis whether online or in-store and so they primarily pay attention to what is instantly available to them.

What is instantly available is either what is embedded in their long-term memory (as this is less effort to ret...

November 4, 2017

Imagine if there was a turnstile at the front of your store where the shopper had to pay a fee to enter. How much would they be prepared to pay? Whilst some retailers like Costco have an annual fee as a cost of entry as part of their strategy this hypothetical question is one all retailers should ask themselves on a regular basis.

August 22, 2017

Could your brand or store benefit from the insightful questions of a child? I recently read an article that focused on how we are overwhelmed by financial jargon in all areas concerned with money and as a result fail to ask the childlike questions that are common sense.

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Private Label is taking your Business because of Laziness!

May 26, 2018

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