Are your family prouder when your title is ‘Director’? Why the right word makes a difference in all
I was spurred to write this article about how changing one word in marketing communication can make a measurable difference by the recent...
Encouraging First Steps: Re-Establishing Habits in Existing Loyals by using a prompt. Examples from
Continuing the theme explored in my last few articles, today I want to talk about ways to prompt previous customers to return to...
Rebuild the Habit of Purchasing your Brand - Great Example by PRET
Following my last article I got asked by people for examples of how to build a habit so I thought I would share this by Pret. The routine...
COVID 19 Crisis or Opportunity? 5 Actions you should be taking now to Build your Brand
1.Recover the loyal shoppers you have lost 2.Retain the trial you have gained 3.Learn to speak in 3 languages 4.Drive the retailer range...
Private Label is taking your Business because of Laziness!
This may be because you are lazy but I suspect its more to do with the fact that shoppers are lazy. The problem is that shoppers are...
What Entry Fee Would Shoppers Pay to Enter Your Store?
Imagine if there was a turnstile at the front of your store where the shopper had to pay a fee to enter. How much would they be prepared to
Think like a child if you want your brand or store to thrive
Could your brand or store benefit from the insightful questions of a child?
I recently read an article that focused on how we are overwhelme
